JJ The Teddy Bear Takes Over Instagram

JJ already cough the eyes of people of Vouge . But who is standing behind him?

It is not the fist time we see imaginary figures as fashion influencers, we have the virtual model, like @lilmiquela , and the @boobie_billie. But to be honest I did not expect this.

If you scroll trough his page, you can see that he know what he is doing, from runway looks to red carpet outfits of various celebrities.

He is an iconic himself and he also does a beautiful homage to the fashion icon @iris.apfel

The man behind this very fashionable bear is  Sam Crosby, he is an artist based in New Orleans. He started dressing JJ about two years ago, and JJ is actually his boyfriends teddy bear. He dressed him up first as a Christmas gift, and it just grown from there.

Check out his style:

I wish I would have dressed my teddy bear like this as a child! What do you think about JJ?

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